Sometime ago we talked about preparing our children for the onslaught of advertising that they would face daily in their lives.
Billboards, newspapers, magazines, TV, internet ads – the advertising industry is a mighty formidable one. The basic premise is that without using or owning the product being advertised, we are inferior in some way…..and their product would fix this.
There are many ads for some really useful products, but, many, many more needless ones.
One big sector is cosmetics, and as parents of 4 girls, my wife and I have to address this.
In the days of old, almost all cosmetics were based on folk remedies and very light on the budgets. Not anymore. For a young girl starting off in her career, where she would be mixing with mature men and ladies, the pressure to look good (as in air brushed cover girl good) is incredible.
A significant part of the monthly budget goes into buying cosmetics. What about going back to the days of old? Those days when home remedies and natural cosmetics were the norm. The ladies of old were as lovely as any of the models that we see today on glossy magazine covers.
Even some doctors are advising us not to spend too much on personal care products. Read the Frugal Duchess’ story on this here.
Will my daughters even consider this option at all? How do we start?
There are resources such as Indian Home Remedies and books like Natural Beauty at Home, More than 250 Easy to use Recipes for Body, Bath and Hair.
I suppose this is something they have to be comfortable with. As parents, we just want to point out to them that there are other cheaper and possibly better options to just buying the latest cosmetic that is advertised.